• Hi!
    I'm Aaron

    A seasoned design executive with an MFA, I am a unique hybrid that fuses user experience design with strategic business analysis.

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  • I am
    a Designer


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About Me

Who Am I?

Hi I'm Aaron Usiskin When I talk about user experience (UX), I am referring to the totality of VX™ (visitor experience) on a site—this is more than how it looks, VX™ or UX show us how easy a site is to use, how fast it is, and how little friction there is when visitors try to complete an action.

I am a proficient design leader and creative manager based in New Jersey with a specialty in Design/UX. I have been directing teams, using collaborative, agile (iterative, incremental) and waterfall methods.

Graphic Design

Web Design



A senior creative leader experience in UX, creative direction, branding, strategic design and product development for the world's most successful financial, pharmaceutical, real estate, agencies, and consumer products companies.

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What I do?

Here are some of my expertise

Innovative Ideas

Currently using UX design strategies for ML/AI products, "audience of one."

Application -
Cota Healthcare

Enabling the optimization of clinical outcomes for every individual patient and to reduce the total cost of care for the population served


I have worked with some of the biggest names in the world, included Serta Simmons Bedding, Oath (Verizon, Yahoo, AOL), LookyLoo (AI), Stuart Steel, Merrill Lynch, Endava, DIRECTV, PVH, BCBS, Pfizer, J&J, Merck, Aetna, SpeedPay, JP Morgan, Coldwell Banker, WVR, Western Union, WSP/Parsons Brinckerhoff, Microsoft, MapMyRun, Soccer Poet, and many others.

Cups of coffee
My Specialty

My Skills

Usability Testing, Persona & Scenario, Interaction Flow Map, Interface Prototyping & Design, Website Analytics, Survey, Creative direction, Global brand management, Product development, E-commerce solutions, Team building & mentorship, User research, Creative optimization, Visual strategy, Agile, Waterfall, Expression Design, Photoshop, Illustrator, Visio, Sketch, Invision, Omnigraffle, SharePoint, Keynote, Scalable design patterns, Material Design.









Google Anaylitics


UX Strategy



2-D. 3-D. Stop-motion. Digital modeling. Rigging. Lighting. Look development.

SCAD animation students have access to the finest resources and the most inspiring facilities to fuel their creative spirit. Here, you can master the same technology you'll be using as a professional animator: elite software, inspiring studios and a Vicon motion-capture system.

Designed my own Degree mountainsIn this DIY age of expression, exploration, and innovation, bethany provided an opportunity me to design their my own majors. Combine disciplines from traditional departments

  • Business
  • Graphic Design

Work Experience

Director UX and Design at Cota Healthcare 2019

Lead the Product team to become a design focused department. Focus on UX, releasing a new version of Cota's platform and working with Marketing to bring continuity within all department.

Lead UX and Design at Serta Simmons Bedding 2018

Lead UX across the 3 brands, Serta, Beautyrest and Tomorrow. Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences. Facilitate the companies online vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products. Partner with the SVP Marketing to bring SSB brand to life online - from setting the UX and online creative direction across the SSB channels, developing visual identities for their new online presence.

Senior Consultant at Oath 2017

Launched Oath. Met with clients to understand their desired goals and objectives. Ideate websites and mobile apps by sketching ideas, and creating detailed wireframes based on content strategist planning. Research, Testing and, Discovery. Built UX teams and UX infrastructures. Optimized Agile methodologies, both independently and collaboratively with team members to design solutions that meet client needs with the goal of surpassing expectations. Spearhead clients to translate vision into clear project objectives, tangible outcomes. Manage and work with sales, PM, artist, and engineers on high-scope features to solve large-scale design problems. Introduced full usability guidelines, templates, and onboarding process for company-wide UX, process. Fashion animated mockups to illustrate functionality.

Head / Lead User Experience Specialist, Banking and Payment, Worldwide at Endava 2015-2017

Responsible for UX process for the entire banking and payments vertical, worldwide. Work with clients to translate their vision into clear project objectives, tangible outcomes. Implemented Agile into the creative process. Introduced full usability guidelines, templates and on boarding process for companywide UX.

Sr. Creative, User Experience Manager at WSP 2009-2015

In charge of UX/Design of wsp-pb.com and intranet, combined efforts for unified look. Led all new product marketing activities, products and strategic initiatives from ideation to concept. Integrated Content Management System. Created migration Plan for move from SP 2007 to Balfour Beatty’s 360 (SP 2013)

My Work

Recent Work

UX/UI Web Design Product





Video Screen Flow


Wires and Website

Live Website




Multiple Devices

Get in Touch


Greater New York Area