Simplicity to VX™ (Visitor Experience)
A process, not something you slap together, without VX™ / UX / UI, you end up with Cool Whip!
The promotion of products or brands via one or more forms of electronic media
Tying it all together!
When I talk about user experience (UX), I am referring to the totality of VX™ (visitor experience) on a site—this is more than how it looks, VX™ or UX show us how easy a site is to use, how fast it is, and how little friction there is when visitors try to complete an action.
I am a proficient design leader and creative manager based in New Jersey with a specialty in Design/UX. I have been directing teams, using collaborative, agile (iterative, incremental) and waterfall methods for over 20 years. I keep the end goal in sight, the details and work within evolving constraints to achieve success. I believe in inspiring excellence through example, helping others discover and achieve their best. I bring energy (nickname, Ricochet Rabbit), determination and endless curiosity to each pursuit. My design inspiration comes from the real world. Awards, including, Nielsen Norman Intranet Usability Guidelines Killer Applications (PB), webawards.com (Athenos.com) and Cre@te Online (Merrill Lynch). When I’m not AUX'ing, for interfaces, my other interests include: triathlons, sailing, skiing, surfing, traveling, anything that evokes thought.
Advances in technology have allowed our society to experience a shift where more personalized and customized forms of
digital media allow users to engage in new forms of interactive visual communication.
All my work involves improving the way we interact with each other and the world around us.
I feel it’s my responsibility to leave things a lot better than I find them.
My deep interest in technology has led to working in consumer healthcare particularly in the areas of
Personal Health Records, Electronic Medical Records and Consumer Health Portals.
My passion as a director/designer within this shift is to solve problems that deal with the
concept, design and development of visitor experience (VX™) and user experience (UX).
FOR MOST RECENT WORK, PLEASE CONTACT ME DIRECTLY!
Competitive Analysis, Mental Model, Task Analysis, Wireframes: High/Lowf Fidelity, Rapid Prototyping, High/Low Fidelity Prototypes, Mobile First, website Design, redesign and development: I'll help you find the right solution that fit's your business needs and resources.
Interested in learning more about me?
Want me to coach your team?
Speak about UX, VX or Experiential UX to your company.
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