Simplicity to VX™ (Visitor Experience)
A process, not something you slap together, without VX™ / UX / UI, you end up with Cool Whip!
The promotion of products or brands via one or more forms of electronic media
Tying it all together!
When I talk about user experience (UX), I am referring to the totality of VX™ (visitor experience) on a site—this is more than how it looks, VX™ or UX show us how easy a site is to use, how fast it is, and how little friction there is when visitors try to complete an action.
I have extensive team leadership experience in the design and implementation of large-scale web sites, eCommerce models, e-learning initiatives, mobile UIs, and visual identity programs, for some of the world’s most recognizable brands. Able to translate business strategy into a visual language that clearly communicates the personality of organizations, products, and services, which then elevates the user experience, brand communications and acquisition. My work has been recognized with multiple awards, including, Nielsen Norman Intranet Usability Guidelines Killer Applications (PB), webawards.com (Athenos.com) and Cre@te Online (Merrill Lynch).
Advances in technology have allowed our society to experience a shift where more personalized and customized forms of
digital media allow users to engage in new forms of interactive visual communication.
All my work involves improving the way we interact with each other and the world around us.
I feel it’s my responsibility to leave things a lot better than I find them.
My deep interest in technology has led to working in consumer healthcare particularly in the areas of
Personal Health Records, Electronic Medical Records and Consumer Health Portals.
My passion as a director/designer within this shift is to solve problems that deal with the
concept, design and development of visitor experience (VX™) and user experience (UX).
FOR MOST RECENT WORK, PLEASE CONTACT ME DIRECTLY!
Competitive Analysis, Mental Model, Task Analysis, Wireframes: High/Lowf Fidelity, Rapid Prototyping, High/Low Fidelity Prototypes, Mobile First, website Design, redesign and development: I'll help you find the right solution that fit's your business needs and resources.
Interested in learning more about me?
Want me to coach your team?
Speak about UX, VX or Experiential UX to your company.
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