Aaron Usiskin

Hi, I’m Aaron Usiskin. I’ve spent over a decade crafting user experiences that don’t just work but genuinely improve lives. My background spans AI, machine learning, and UX, with a focus on industries like healthcare, fintech, and sports. I thrive on solving complex challenges and driving results, like helping companies generate over $100M in revenue and building design systems that support enterprise-level innovation.

Some of the clients:
  • AOL/Yahoo

  • JMPC

  • Flipped on Dogs

  • Serta/Tomorrow Sleep

  • Olive Invest

  • Zelis Healthcare

Hard Skills:
  • Figma

  • Subline

  • Adobe

  • Sharepoint

  • ContentSqaure

  • WordPress

  • Sketch

Passion for Design: From Startups to Corporations, My Journey So Far.

I hold a Bachelor’s degree with distinction in Business Graphics from Bethany College and a Master’s degree in Computer Art from SCAD, where I honed my ability to blend creative design with cutting-edge technology.

Currently, I’m leading UX initiatives at Zelis, where I’m focused on optimizing our website, evolving our design system, and building a stronger connection between marketing, product, and users. I’ve also had the opportunity to redesign Coldwell Banker’s website, where I brought forward ideas that real estate sites are adopting now—things I always saw as essential for users.

I’ve got a passion for making things easier for people, whether it’s improving healthcare check-ins, creating seamless app experiences, or rethinking how people discover homes. I believe great UX extends beyond screens into real-world interactions.

Outside of work, I’m all about adventure. Whether I’m skiing, surfing, biking, mountain biking, or climbing, I love pushing my limits. I’m also a proud member of the Raritan Yacht Club, where I help grow awareness and membership while embracing the community’s rich sailing tradition. Whether I’m writing, podcasting, or speaking at events like Config, I’m all about sharing ideas that inspire and push UX forward. Always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.

Certifications:
  • Google Data Analytics Professional Certificate.

    2024

  • Mastering frontend languages

    2022

  • Webflow Developer

    2021

  • Visual Communications and Solutions

    2018

  • Frontend Development Course London App Brewery

    2017

Approach
  • Wireframes

    Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.

  • Digital Design

    To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.

  • Webflow Development

    Webflow provides extensive design control, allowing users to customize every aspect of their websites. From typography and layouts to animations and interactions, users have the flexibility to create unique and visually appealing designs.

Awards - Aurthor - Speaking - Spotify